Snoopy returning to Macy?s Thanksgiving Parade

Rian Castillo / cc-licensed http://flic.kr/p/7eyJWW

Snoopy and Woodstock will once again fly high at the Macy's Thanksgiving Day Parade.

Staff New York Business Journal

After Snoopy?s absence from the Macy?s Thanksgiving Parade last year disappointed fans, Macy?s Inc. said it is bringing back the famous beagle this year.

On Nov. 28, the newest Snoopy balloon will take flight along with his pal Woodstock for the 87th Annual Macy?s Thanksgiving Day Parade. The Charles M. Schulz classic comic character will soar in his 37^th Macy?s Parade, cementing Snoopy?s long-standing record for most appearances and most balloon versions, seven in total since the 1960s.

?As the many millions of Macy?s Parade fans know, Snoopy and the Macy?s Thanksgiving Day Parade are synonymous and this seventh iteration of this magnificent beagle and his rascally friend Woodstock will carve an indelible image in the sky as he has ever since the late 1960s,? Amy Kule, executive producer of the Macy?s Thanksgiving Day Parade, said in a statement.

?When the holiday season arrives, fans around the world immediately think of Peanuts,? added Leigh Anne Brodsky, managing director of Peanuts Worldwide LLC and Iconix Entertainment. ?The classic television specials are treasures for fans of all ages, and of course Thanksgiving would not be the same without Snoopy in the Macy?s Parade.?

The new balloon was designed by the artists of Macy?s Parade Studio in collaboration with the Peanuts team.

Snoopy debuted in the 1968 Macy?s Parade and over the years, has taken on a variety of roles from an astronaut in the early ?70s to an ice skater. From 1999 to 2001 he was Millennium Snoopy, and in his last appearance in 2011, he was the the Flying Ace.

Macy?s Thanksgiving Day Parade will air nationwide on NBC Nov. 28 from 9 a.m. to noon in all time zones. The parade attracts more than 50 million television viewers and more than 3.5 million spectators who line up along two-mile route in New York City each year.

The Peanuts characters and related intellectual property are owned by Peanuts Worldwide LLC, a joint venture owned 80 percent by New York-based Iconix Brand Group Inc. (Nasdaq: ICON) and 20 percent by members of the Schulz family.

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