Melbourne, July 20 (ANI): A Billboard advertisement about ?tools? in Australia has caused a furore among its women.
The billboard at the intersection of Beaudesert and Riawena roads, Coopers Plains, shows the advertisement for The Tool Shop and depicts three women holding power tools alongside the wording, "Imagine all 3 at once? We can ?"
Minister for Women Karen Struthers said the wording was an explicit sexual reference that degrades women.
Plumber Carlie Wright said the advertisement was offensive.
"It comes across as very sexist," the Courier Mail quoted her as saying.
"For anyone who?s trying to attract, promote and retain women in these trades, it?s sending the wrong message," she added.
However, the Tool Shop?s business development manager Esala Roqica has defended the ad, saying, "We didn?t think the women in our billboard were dressed provocatively at all."
"With the words in the ad that?s what we were going for, that we don?t just have one range of tools, we have tools for everyone," added Roqica.
So far less than five complaints have been lodged with the Advertising Standards Bureau. (ANI)
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