How Event Camp East Coast 2011 Will Use Mobile Marketing to ...

PWPMobile.com, a division of Thorne Communications and provider of mobile text message marketing (SMS) services, has once again signed on as a sponsor of Event Camp East Coast, which is scheduled for November 4-6, 2011 at the National Convention Center in Leesburg, VA near Washington, DC. Sponsored services will include pre-event alerts and promotions, as well as onsite activities such as polls.??Event Camp is a conference for event professionals which explores new ways to create effective and engaging events.

?An objective of all Event Camps, and Event Camp East Coast in particular, is to learn how to engage event attendees in new ways,? says Traci Browne, president and founder of Red Cedar Marketing and organizer of Event Camp East Coast 2011. ?Using PWPMobile.com mobile texting at this year?s conference will showcase how planners and sponsors can integrate this simple, widely available technology into their tradeshows and events.?

?We?re really excited to be a sponsor of Event Camp East Coast again this year,? says Heidi Thorne, president of Thorne Communications and PWPMobile.com. ?Mobile text message marketing is such an easy way to get audiences involved. Anyone with a cell phone capable of sending and receiving text messages can participate. We think everyone will enjoy seeing how it works in this live learning lab.?

Scan to join Event Camp East Coast 2011 mobile text message alert list (creates SMS message on your cell phone).

To join the list and receive messages prior to and during the event (usually 1 to 2 per week in advance and daily, activity-related messages while onsite), attendees will text the two keywords?ALERTME ?ECDC11?to?41513. For those with smartphones that have a scanning app installed, a QR code has also been established which launches an SMS message; all the user has to do after scanning is hit Send to join the list. During the event, planned activities include texting in keywords to vote in polls and to get feedback from attendees. More information on other text messaging activities will be announced later.

On a related mobile note, Event Camp East Coast attendees and other interested parties are encouraged to follow the conference?s Twitter account at @EventCampDC and the?#ECDC11?hashtag?for conversation and additional updates.

PWPMobile.com is a division of Thorne Communications, a promotional products marketing company specializing in providing resources and products for events, conferences and tradeshows. The company?s blog, PromoWithPurposeToday.com, offers tips for effectively using promotional products.

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Tags: Event Camp East Coast, Heidi Thorne, mobile text message marketing services, PWP Mobile, PWPMobile.com, Red-Cedar Marketing, Thorne Communications, Traci Browne

This entry was posted on September 26, 2011 at 9:00 am and is filed under Mobile, News, Tradeshows & Events. You can follow any responses to this entry through the RSS 2.0 feed.

Source: http://pwptoday.com/?p=3170

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